Digital Marketing Facts You Must Know

Technology and trends are ever changing. With the change in the technology, the marketing trends are also changing. Marketing is a key factor to any business. If you want your business to grow well, you must engage some marketing strategies. Digital marketing is a thing today. Since everything and everyone is online nowadays, you must take your business online and help it grow using digital marketing.

It is also essential to keep updated about marketing. So, we have penned down this blog to make you aware of digital marketing facts that you must be aware of.

Let’s Learn Digital Marketing Facts

There are different types of digital marketing services that you can use to grow your business online. This section will help you learn about facts for different marketing types.

1. Social Media Marketing

This is one of the most powerful ways to reach your target consumers. In this type of marketing, you use social media platforms to make people aware of your products or services. You can turn your audience into customers using your marketing skills.

Facts:

• 66% of people believe that social media marketing is the best skill to grow the business, increase brand awareness, reach out to the audience and gain profits.
• 60% of digital marketers create and share at least one post or content every day to reach their audience.
• 33% of the budget is spent on marketing by B2B teams.
• The topmost social media platforms that people get benefitted from are LinkedIn, Instagram, Facebook, X (Twitter), and Youtube.

2. Content Marketing

When you use different types of content to attract, engage and retain the customers or audience, this comes under content marketing. You can use videos, blogs, articles, etc to market your business and product.

Facts:

• This type of marketing is cost effective. It is 62% less costly than other traditional marketing services. The leads generated are however 3 times better.
• 93% of marketers engage in content marketing to help their business grow online.
• Infographics is a type of content that is used for marketing. Its demand has raised up to 800% in past couple of years.
• The content is the key factor to engage your users. He or she may leave your website in 10 seconds if the content is not clear or engaging.
• The same content is used 2 to 5 times by 60% of marketers.
• 9.4 % of marketers feel that content visuals are an important aspect of digital marketing.

3. Email Marketing

Send emails to your customers and potential customers and make them aware of the new products, latest updates, launches, discounts and much more. This type of marketing is the email marketing.

Facts:

• Not all emails are opened by the recipients. 30% of them use subject line to decide this. Use a catchy one.
• Emails that involve social media sharing buttons get 158% increase in click through rate.
• 91 % of users check their email inbox at least once a day.
• Email marketing is considered as an effective skill for awareness and conversion by marketers.
• For $1 spent on email marketing the ROI is $44.25 on an average.
• You got only 4 seconds to get your reader’s attention. Use it wisely.
• Grow conversion rate by 50% by automating email marketing.

General Digital Marketing Facts

• People spend more time online these days rather than using TV and other entertainment media.
• The design of the website is a major factor to determine business credibility.
• On an average, 60% of time is spent on digital marketing tasks.
• Advertising and push messages are considered the least trusted types of online marketing.
• Content creation is the major challenge faced by most marketers.
• 96% users use social media on a regular basis.

Let’s Wrap it All Up

So these are some of the digital marketing facts that you should be aware of if you own a business, looking to promote your services/products or a digital marketing expert. Here we wrap up our helpful and informative piece of write up with the hope that this post is useful to you.